Wednesday, November 28, 2007

Apple facing laggard O2 iPhone sales in UK?

Having witnessed the ridiculous hype and initial demand for the iPhone here in the States, overseas iPhone carriers are going to have a hard time matching the feverish rate of US iPhone sales. But, that didn’t stop O2 from expecting to sell/activate upwards of 100,000 handsets during the O2 iPhone’s initial launch window.

So, how did O2 fare in their initial iPhone sales? Not as well as they would have liked, apparently. “Slow” would be one way to describe iPhone sales in the UK. The Register reports that initial iPhones sales figures have yet to break 30,000 units - with 26,500 iPhones having been activated in the two weeks since the iPhone’s launch on O2. Carphone Warehouse reported sales of 11,000 units over the launch weekend. And, an unnamed source told AppleInsider that the premier Apple Store in the UK, located on Regent Street, was still working to sell the entirety of their initial iPhone stock - which was shipped to the store prior to the iPhone’s UK launch on November 9. The Regent Street Apple Store has reportedly been selling a laggardly 100 iPhone handsets per day (compare that with the LG Shine that effectively sold more than 10,000 units worldwide for every day it was on the market this past year).

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